Sep 5th 2018

Princeton invests in monster Steinway purchase

by Michael Johnson

Michael Johnson is a music critic with particular interest in piano. 

Johnson worked as a reporter and editor in New York, Moscow, Paris and London over his journalism career. He covered European technology for Business Week for five years, and served nine years as chief editor of International Management magazine and was chief editor of the French technology weekly 01 Informatique. He also spent four years as Moscow correspondent of The Associated Press. He is the author of five books.

Michael Johnson is based in Bordeaux. Besides English and French he is also fluent in Russian.

You can order Michael Johnson's most recent book, a bilingual book, French and English, with drawings by Johnson:

“Portraitures and caricatures:  Conductors, Pianist, Composers”

 here.

 


Princeton University in the United States is best known for its big thinkers, top
scientists and heavyweight historians but now is embarking on a determined
effort to make a splash in the arts. Princeton’s new Lewis Center of the Arts is
going about it in the most American manner, with millions of dollars upfront
investment and a business plan to attract young talent into its music program.
Nothing is left to chance.


This fall, a new crop of music students have full access to 48 freshly minted
Steinway pianos, a large enough stock to attract global attention among
pianophiles.


Steinway is accustomed to large orders, of course, particularly from burgeoning
markets such as China. In fact, to meet the demand triggered by its current
domestic piano craze (an estimated 20 million youngsters are studying
intensively) , China has recently become to world’s largest builder of pianos –
both for the home market and for export. Yet the Steinways, which are
purchased from the German side of the company, make a special impact in the
prestige-conscious Chinese environment.


Large Steinway orders have been placed recently by China’s Central
Conservatory, the China Conservatory in Beijing, the Harbin Conservatory and
the Tianjin Conservatory. Steinway is not revealing numbers.
The buildup of equipment at Princeton brings to a close a two-year process to
test some 200 new Steinways in the New York and New Jersey areas. The
pianos are installed in university practice rooms, dance studios, teaching studios,
rehearsal halls and theaters.


Music lecturer Jennifer Tao, who helped make the selection at the Steinway
factory in Queens, New York, and other sites said she and her colleagues were
listening for pianos “with a wide range of expression”. Faculty and hand-picked
students played each piano in two acoustically different rooms at the factories.
Princeton did not disclose the negotiated value of the purchase, which includes
one Model D (concert grand), ten Model Bs, one Model O, 16 Model M, 15
Boston UP118S and 5 Boston GP193. Estimates of the value range in the millions of dollars. The Model D alone can cost up to $224,100, depending on
finish.

Anthony Gilroy, senior director of marketing at Steinway, rates this sale as
important but not the largest in the company’s history. “Any sale of double digit
pianos is a big deal for us – as we make our pianos by hand, one at a time, and
we’re only producing in the range of 1,100 to 1,300 Steinway pianos per year at
our New York factory.” Only about five finished pianos can be built per day.
The record for orders from the U.S. factories is still held by the university of
Cincinnati’s College-Conservatory, which purchased 165 Steinways about ten
years ago. This makes the “All-Steinway School” one of the largest inventories
of Steinways outside the main factory.

The expansion of Princeton facilities adds 17 individual practice rooms and five
teaching studios, complementing the department’s facilities in the Woolworth
Center of Musical Studies. The building provides office space and direct access
to colleagues from the other disciplines, such as dance and theater, who are also
in the three-building complex.

“We are here all in the same complex,” says Michael Pratt, conductor of the
Princeton University Orchestra “We belong together and we can communicate
with each other.”

Evidence of commitment to the arts? Pratt is confident the point has been made.
“We bought a whole building full of Steinways,” he says. Princeton is the fifth
richest U.S. university, with an endowment of about $22 billion.

Pratt recalls the origin of the new drive for the arts when a few years ago the
university president emerita Shirley M. Tilghman called in her staff -- “and she
just blew us all away by saying it was her intention to make sure Princeton was
as well-known and respected for the arts as it was for anything else.” It all seems
to be happening now.

 

A shorter version of this story appears in the September-October edition of
International Piano magazine, London.

 

 


This article is brought to you by the author who owns the copyright to the text.

Should you want to support the author’s creative work you can use the PayPal “Donate” button below.

Your donation is a transaction between you and the author. The proceeds go directly to the author’s PayPal account in full less PayPal’s commission.

Facts & Arts neither receives information about you, nor of your donation, nor does Facts & Arts receive a commission.

Facts & Arts does not pay the author, nor takes paid by the author, for the posting of the author's material on Facts & Arts. Facts & Arts finances its operations by selling advertising space.

 

 

Browse articles by author

More Music Reviews

Nov 13th 2024
EXTRACT: "It was British composer Michael Nyman who in the late 1960s coined the term musical minimalism, the application of limited materials borrowed from ideas of modern architecture, literature and improvisational performance. Today, thanks to John Cage, Philip Glass, Terry Riley, Steve Reich, La Monte Young and others, musical minimalism has found a secure place among composers and performers. Defining it is a slippery exercise, however, as it means different styles to different musicians. I nominate Cage as the ultimate simplifier."
Oct 7th 2024
EXTRACT: "Oppens stands apart from today’s keyboard virtuosos by her four decades of discovering and commissioning new works. These contributions to the repertory ensure her a permanent place in pantheon of modern music. But she is also recognized as a powerful performer who tackles the thorniest of new pieces. As she said in our interview, she remembers hearing the difficult works of Julian Hemphill for the first time and thinking 'This is for me!'  Composers who have been commissioned by her or who have written works for her include such leading lights as Frederic Rzewski, William Bolcom, Elliott Carter, John Corigliano, John Harbison, Julius Hemphill, Peter Lieberson, Conlon Nancarrow, Tobias Picker, Christian Wolff  and Charles Wuorinen.”
Jul 5th 2024
EXTRACTS: "The Conservative Party, which was finally pronounced dead from multiple unnatural causes on July 5 2024, was born in 1832." ---- " Strange as it might now appear, the party was once very popular and respected, even by its opponents. Educated at Eton and Oxford, it established a reputation for governing competence which allowed it to bounce back from serious setbacks, notably the landslide Labour victory of 1945." ---- "The end of the cold war debunked the notion that the Conservatives had restored Britain’s former global status. Unwilling to acknowledge their country’s subservience to the United States, the party’s dominant nationalist faction could now only rage against reality by identifying the European Union, and post-war immigration, as the twin culprits for the depletion of British political influence and cultural uniformity." ---- "The Conservative party has presented a sorry spectacle to sympathetic observers in its undignified post-Brexit dying days. It became prone to hallucinations, first believing that Boris Johnson could be a successful prime minister then replacing him with Liz Truss."
Jun 17th 2024
EXTRACT: "Question: Isn’t piano study a big problem in the USA, with all the electronic games and distractions from music lessons? ---- Answer: The problem is also in Europe. We have lost a lot of quality, in terms of knowledge behind the music. The schools do not make the transmission from the composers to us. We owe that to the composers. And it’s very sad because now we focus on goals and competition, and competition does not go well with art.
Jun 9th 2024
EXTRACT: "Question: Isn’t it true, as the musicologist Kyle Gann says, that one cannot judge immediately what’s good or bad in contemporary music? We must wait 20 years. Answer: Yes, look at Stravinsky’s “Rite of Spring”. It caused a scandal. It was booed and rejected by everyone. Now it’s standard in the concert hall. In jazz, I think it’s not 20 years, but more like 50 years before we know what has worked or not. One has to step back and reflect on whether we have brought something new."
Mar 9th 2024
EXTRACT: "In a way, every experience you have, every book you read, every movie you watch, every place you visit, every encounter you have, every moment you spend with friends or family, they leave a mark on you and direct you indirectly and therefore leave their mark on your playing.", says Boris Giltburg in Michael Johnson's and Frances Wilson's new book 'Lifting the Lid: Interviews with Concert Pianists', now available on Amazon.
Feb 27th 2024
EXTRACT: "Question: Some pianophiles say the CD could be useful for meditation, therapy or even healing. ---- Answer: Indeed, that is the kind of feedback I am getting. But this music doesn’t belong to me any more, therefore I cannot label it with any purpose. It has taken on a life of its own. I can’t say how it affects the life of other people. Will it be therapeutic or will it have another effect? Time will tell."
Dec 4th 2023
EXTRACT: "Seated in a quiet corner of a Bordeaux hotel last week, we had an interview – more a casual chat – about her life, her Soviet Russian origins, her career, her future."
Nov 27th 2023
EXTRACT: "Schiff creates an atmosphere that we 'seniors' remember from the old days. No clowning, no bouncing on the bench, no outlandish clothing. He dresses in a black smock, black trousers, black shoes, topped off with a mane of pure white hair. His manners, his grateful bowing, are très Old Europe. ---- Schiff keeps control of his two hours onstage. He believes that dignity goes with the great music on the program and he scarcely moves as he plays."
Nov 19th 2023
EXTRACT: "  Boston-based guitarist, band leader and composer Phil Sargent is not about churning out endless CDs. In fact his ten-year recording gap, just ended, had his fans wondering where he was. But in New York and Boston, he tells me, he has never stopped working with other groups while composing and actively teaching young and mature talent. Although not always visible, he seems to be a confirmed workaholic, even practicing five hours a day. Yes, virtuosos also need to practice. ---- And now he is back. His new CD, 'Sons'....."
Nov 19th 2023
EXTRACT: "There is a renewed fascination with the memory-stimulating and healing powers of music. This resurgence can primarily be attributed to recent breakthroughs in neuroscientific research, which have substantiated music’s therapeutic properties such as emotional regulation and brain re-engagement. This has led to a growing integration of music therapy with conventional mental health treatments."
Sep 28th 2023
EXTRACT: "British psychotherapist, Michael Lawson, who has worked with several prodigies and former prodigies, calculates there may be as many as 200,000 piano prodigies active in the world today. “In a sense, they are not that rare,” he says in our interview below. Lawson is author of International Acclaim: The Steinfeld Legacy a new novel of the great pianists of the 19th and early 20th centuries in which the prodigy phenomenon is described in some detail."
Sep 17th 2023
EXTRACT: "Like so many stories about relationships told over an extended time, Past Lives uncovers the twists and turns, the “what ifs” and the manifold choices that lead to two people wondering whether they were meant to be together."
Sep 12th 2023
EXTRACT: " OrpheusPDX, a new company founded by Christopher Mattaliano in Portland, Oregon, concluded its second season with a brilliant and thought-provoking production of Nico Muhly’s “Dark Sisters,” at Lincoln Hall (August 24), exploring and exposing relationships in a polygamous sect and the courage of one sister-wife to leave it. With Stephen Karam’s libretto inspired by memoirs of women who have left the FLDS (Fundamentalist Latter Day Saints) and the 2008 raid of the YFZ Ranch by the FBI, “Dark Sisters” was delivered with spot-on directing by Kristine McIntyre and riveting performances by an exceptional cast."
Aug 30th 2023
EXTRACT: "Wagner’s operas are well known to be budget busters, and lack of funds is probably one of the main reasons that Seattle Opera has not mounted the Ring Cycle in since 2013. After Speight Jenkins retired from his post as General Director in 2014, the company delivered The Flying Dutchman (2016) and Tristan und Isolde (2022), the latter under its current General Director, Christina Scheppelmann. Now starting its 60th season, Seattle Opera celebrated with Das Rheingold, but that can be seen as a bittersweet moment since Scheppelmann is moving on to take over La Monnaie/De Munt in Brussels at the end of the 2023-2024 season."
Jul 6th 2023
EXTRACT: " More than a hundred recordings have been made of his suite of 14 light pieces he called “The Carnival of the Animals”, and a range of his other works remain in the standard repertoire."
Jun 18th 2023
EXTRACT: "Conservatories and university music departments are filling up with fee-paying Asians as their parents pressure them to succeed in the West. Piano competitions around the world, now numbering about 800, are open to this new wave of Asian players. They are winning top prizes and they are building careers in Europe and the U.S.  Too often, according to some teachers, young Americans prefer computer games, the latest movies, rock bands, sports, or other less-demanding activities. The Asians are happy to fill the vacuum."
May 30th 2023
EXTRACT: "Three of Europe’s longtime leaders in contemporary jazz, now in their senior years, have just launched a CD of twelve  pieces that shows what a lifetime of sharing ideas in music can really produce." “New Stories” (Frémeaux et Associés) by the French trio of pianist and composer Hervé Sellin, bassist Jean-Paul Celea and drummer Daniel Humair is remarkable for improvisations so synchronized that the listener can feel the music come together from three angles in real time. The tracks were mostly composed or improvised by Sellin."
Mar 28th 2023
EXTRACT: "The young ex-dancer from Italy first burst upon the piano scene three years ago with 20 of her hand-picked Scarlatti sonatas. Now comes her second CD (Academy Classical Music) even more original and powerful, performing six of Baldassare Galuppi’s 18th century sonatas. Margherita Torretta‘s early training as a dancer gives her playing a swaying, graceful air while she maintains Alberti bass for control of the rhythm, momentum and especially continuity. Her ornamentation is boosted with some of her own improvisations, producing a fresher feel. It’s a magic combination."
Mar 24th 2023
EXTRACT: "Driven by a sense of mission and determination over several years, French pianist Lydia Jardon has completed a rare cycle of nine piano sonatas by Nikolai Miaskovsky. Her new CD  of numbers 6, 7 and 8 completes the task and offers a particularly rich sample of Russian experience in the worst of times. Miaskovsky may be only vaguely remembered today but he was a leader in the Soviet music world until the end of World War II. He left a wide range of engaging sonatas that have been brought back to life by Mme. Jardon on her own label AR Ré-Sé (AR 2022-1)."